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This is a very rough page of ideas showing development of my thoughts for my clip including a design idea involving material interaction and aesthetically how I would approach this. From my initial brainstorm and these ideas I developed my final concept by combining the problems of product practicality and sustainability in my initial mind map with the aesthetics of my above brainstorm. My final idea will look at our design obsession with recyclable and environmentally friendly products and how as designers we strike a delicate balance between this and ensuring products are still useful, aesthetically pleasing and long lasting.