June 2010
12 posts
4 tags
Jun 14th
1 note
4 tags
Jun 14th
4 tags
Jun 14th
4 tags
Jun 14th
4 tags
Jun 13th
4 tags
Jun 13th
4 tags
Jun 13th
4 tags
Letter Transcript
Dear New Zealand Towel Service As a first year design student at Victoria University you could say we quickly develop a sharp eye for products with ‘bad’ design. Unfortunately, I feel a product manufactured by your company exhibits the undesirable characteristics of bad design. Fear not, design students aren’t all doom and gloom and while critical we often have some good ideas on how to improve...
Jun 13th
4 tags
Jun 13th
4 tags
Jun 13th
4 tags
Jun 13th
Jun 11th
2 notes
May 2010
9 posts
WatchWatch
ellakrochdesign: Final stop motion video Love it ella, such a cool video. 
May 21st
4 notes
4 tags
May 19th
4 tags
May 19th
4 tags
WatchWatch
Final Clip As designers not only are we challenged to create products that are aesthetically pleasing, useful and long lasting but, as Dieter Rams said, “Good Design is concerned with the environment”. This idea is none so important than in todays world where companies place heavy emphasis on marketing products as environmentally friendly. But where is the line drawn? As designers we...
May 19th
May 19th
4 tags
May 17th
May 16th
May 16th
WatchWatch
My test video for Project 2
May 5th
April 2010
10 posts
Apr 18th
293 notes
Apr 4th
Apr 4th
March 2010
14 posts
5 tags
Mar 31st
4 tags
Mar 31st
11 notes
5 tags
Mar 31st
5 tags
Mar 31st
5 tags
Mar 31st
4 tags
Mar 31st
5 tags
Mar 31st
5 tags
Mar 31st
Mar 31st
Mar 31st
9 notes
Mar 31st
Mar 30th
Mar 29th
Mar 29th
30 notes
Time to Rethink Design? →
Mar 28th
2 tags
Mar 24th
1 tag
Mar 15th
Mar 14th
“mass communication over mass production”
Mar 7th
Mar 3rd
Helvetica
“choice of typeface is the main weapon” “don’t confuse legibility with communication”
Mar 3rd